Digitization with Salesforce by Salesfive at YT Industries
Overview in 30 seconds
About the project
Putting customers at the center: Salesforce Service Cloud and Marketing Cloud as central platforms for all end-customer concerns and for managing personalized marketing campaigns.
Requirements
Replacement of the legacy system of the service department
Unified solution for marketing & service
Linking and simplification of company data and processes
Integration of the ERP system
Customer benefits
Time savings thanks to breaking down data silos: all desired departments have access
More customer insights lead to optimized customer relationships: Customers are addressed in a new, targeted way.
Why Salesforce & Salesfive
YT was founded in 2007 with the aim of making it possible for anyone and everyone to own a high-end mountain bike, in which the high costs were significantly reduced by the then revolutionary direct sales. YT has remained true to this principle to this day and offers various bike models worldwide that regularly win competitions and are always at the top in test reports.
The company's continuing success and growing business required a switch from various individual applications to a new, central software for marketing and service. Salesforce, as a flexible and intuitive system, was the perfect solution. Salesfive was brought in as a partner because of their expertise and understanding of the processes, as well as their shared passion for mountain biking.
Salesforce by Salesfive: Our solution
Implementation of the Service Cloud and Marketing Cloud
Integration of the ERP system (SAP) as the basis for all master data
Setting up different marketing journeys with dynamic language adaptation
Connection of the store system
Connection of the telephone system (CTI)
Design of a new service process with workflows and automations
Setting up the ticket system, including integration of new service channels
The advantages for YT Industries:
Salesforce as a central system for all customer concerns
Leverage customer potential even better thanks to 360-degree view, overview of customer history and the ability to collect more KPIs and insights
Ticket system simplifies the processing of various service requests
A new way of marketing: personalization at every touchpoint of the customer journey
Self-sufficient: no coding knowledge needed to create newsletters
That's what YT Industries says:
Putting customers at the center - thanks to Salesforce and Salesfive, we are a big step closer to achieving this goal. With the new system, we can make the most of potential and respond even better to dedicated customer inquiries or send personalized e-mail campaigns. We are thrilled!
Success stories start at this point
Would you like to build on the success of YT Industries? Then let's talk!
