Success story
Terra Canis
About the project
Why Salesforce
& Salesfive
Terra Caniswas the first dog food on the European market to be produced exclusively with 100% food-grade raw materials. As the quality leader in this industry and a popular brand among pet lovers, excellent customer service is essential for the company.
To combine customer service and marketing in one system, Salesforce was the perfect solution.
Salesfive was the partner of choice because of its industry-specific know-how and expertise in service and marketing automation.
The result
Salesforce
Our Salesforce solution
- Service Cloud and Pardot implementation
- Magento e-commerce platform integration and website interface
- Customized customer journeys to maximize customer engagement and sales ROI
- Development of custom customer journeys for expansion into new, international marketse
The advantage for Terra Canis
- Clearly arranged customer history increases the quality of customer service
- Ticket system minimizes time-per-case and enables internal traceability
- Increased engagement of existing and new customers through individualized targeting
- Expansion into new markets is supported by automated email journeys
“With the introduction of the Service Cloud and the link to our e-commerce channels, we are able to precisely document and track customer history with master data, orders and service cases. In combination with individualized marketing measures, we can implement targeted measures to increase sales and customer satisfaction.”
– Falko Diener, Head of B2C – Head of E-Commerce, Terra Canis
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