SUCCESS STORY

SilverTours

30 seconds summary

Short and simple

Consulting service par excellence. SilverTours was already using the Marketing Cloud and the Sales Cloud and brought us in for optimization. With our support, the systems were perfected and combined.

Requirements

  • Creation of dynamic mailings / journeys and management of these in 4 languages: EN, FR, DE, NL
  • Connection of the Sales Cloud to the Marketing Cloud
  • Adaptation to an existing data model

Customer benefits

  • A system for the marketing of 3 brands: Marketing Cloud as the central control point for CamperDays, billiger-mietwagen.de & CARIGAMI
  • Dynamic adaptation of the customer’s language: 4 different languages are integrated
  • Increase in customer satisfaction by adapting the e-mail journeys to the respective language and situation
  • The same applies to subscription changes in the Preference Center: the content is automatically displayed in the correct language
  • Time savings in day-to-day work: E-mail templates do not require any knowledge of code – simple and user-friendly

ABOUT THE PROJECT

Why Salesforce & Salesfive

SilverTours has been developing and operating travel portals with extensive customer service for almost 20 years. SilverTours includes three brands: billiger-mietwagen.de, CARIGAMI and CamperDays.

They were looking for a partner to advise and support them in expanding and optimizing the Marketing Cloud. The decision – as an expert in the Marketing Cloud – fell on Salesfive.

THE RESULT

Salesforce
by Salesfive

Salesforce Marketing Cloud as a comprehensive tool for the management of the three brands of SilverTours.

Our Salesforce Solution

  • Adaptation & optimization of the Marketing Cloud
  • 3 brands in one system: Linking two CRM systems with the Marketing Cloud
  • Set up of a structured newsletter process and various journeys
  • Design of a preference center for newsletter subscribers in four languages
  • Set up dynamic mailings in four languages

The advantage for SilverTours

  • Overview of all ongoing processes enables better organization of your own work
  • Linking the marketing automation activities of all three brands creates transparency and uniformity
  • Personalized addressing of customers through automatic adaptation of language, salutation and other content
  • Self-sufficient working: no code knowledge required for creating newsletters

“With Salesfive as a partner, we have already passed a milestone in the integration of our Marketing Cloud. As a marketing cloud expert, Salesfive understood our wishes exactly and implemented them in a well coordinated manner with our team. We look forward to continuing to work with the team!”

– Markus Schulze, SilverTours

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Cloud used:

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