envelope icon


Rinder-Union West

30 seconds summary


Short and simple

Digitization from 0 to 100 with the Sales Cloud. Away from data silos towards links, networking, real-time information: The decisive competitive advantage for Rinder-Union West eG.


  • ERP integration and data transfer into the new system
  • Platform for linking internal and external sales
  • Moving from the analog to the cloud:
    Digitization for bringing together all data, customers and employees
  • Clear data evaluation

Customer benefits

  • Salesforce CRM system: 360-degree view with access for all departments and locations
  • Competitive advantage: make digital use of your own data and information
  • Increase in customer satisfaction: Customer advisors are always up to date, thanks to real-time mapping in the cloud
  • Visit reports: The office staff prioritizes the customers and creates tasks for the field staff
  • The introduction of Salesforce promotes networked working and thinking 



Why Salesforce & Salesfive

Rinder-Union West eG is a future-oriented, leading agricultural company in cattle breeding, insemination and breeding cattle marketing. In order to also be a pioneer in the industry in terms of digitalization, a change in the internal systems had to take place.

For the overhaul of the legacy system and the move to the cloud, they were looking for a partner with expertise in the field of agriculture. The choice fell on Salesfive as experts in the industry and the flexibly adaptable CRM system from Salesforce.


by Salesfive

Secure long-term competitive advantages in the agricultural sector with the Sales Cloud.

Our Salesforce Solution

  • Implementation of the Sales Cloud
  • Replacement of the old system & ERP integration: smooth data transfer thanks to APIs
  • Mapping of the customer’s purchase history with the various & special products
  • Accounts, Oppourtunities, Cases: Optimizing the processes of existing and new customers 


The advantage for RUW

  • Uncomplicated information and data transfer with the Sales Cloud: the cornerstone for successful corporate digitization
  • Use potential with cross-deals thanks to Overview of relationships and purchase histories
  • Bring various product information to the customer: clear and informative
  • Minimize error rate: data, inquiries, complaints bundled in one system

“Digitization gives us a clear competitive advantage. With the processes adapted to our needs, the cooperation and transparency across the departments and employees has increased significantly. We can now use the unused potential of customers and thus better initiate cross-sales or resales!”

– Heiner Tapken, Rinder-Union West eG

Ready for the next project? Let’s talk!

Schedule a meeting Contact us

Other success stories

This is how we have already helped other customers

abenstein logo


Introduction of the Sales Cloud. All information clearly arranged in one system guarantees an easy and professional handling with the customers.

Cloud used:

  • Sales Cloud




Read the entire success story here


Digitization along the customer journey: sales, marketing, internal and external service through to warranty processing.

Clouds used:

  • Sales Cloud
  • Service Cloud
  • Field Service Lightning
  • Community Cloud
  • Social Studio

Read the entire success story here