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30 seconds summary

Short and simple

Introduction of the Sales Cloud. All information clearly arranged in one system guarantees easy and professional handling of customers.


  • New, intuitive system for customer entry and management
  • Setting up a simple data structure
  • A scalable system that grows as the sales organization expands

Customer benefits

  • Easier sales activities thanks to customer and project history at a glance
  • Retrieval and mobile use of real time data facilitates daily business
  • Automated documentation of e-mails, appointments and tasks
  • Due to the categorization of customers, a suitable contact person can be found easily
  • Effective time management using task and reminder functions


Why Salesforce
& Salesfive

The construction company Abenstein stands for tradition in the construction industry. The customer base generated by over 90 years of company history was now to be digitized in a future-proof manner.

Due to the price/performance ratio and scalability, Christoph Ost, Managing Director of Abenstein, decided on Salesforce as CRM and on Salesfive as a partner at eye level to lay the foundations for digitization.


Salesforce by

Salesforce as a tool for customer management – all information at a glance.

Our Salesforce solution

  • Implementation of the Sales Cloud
  • Setting up a new data structure
  • Connection of Einstein Activity Capture
  • Development of a system to categorize the different types of customers
  • Documentation of activities and reminders in Salesforce

The advantage for Abenstein

  • Overview of customer history increases the wow effect on customers
  • Access all data anytime and anywhere thanks to Salesforce App
  • Salesforce as ‘Single source of truth’
  • Direct management of e-mails in the system

“For us it is of high importance to be able to communicate in a simple and efficient way with our customers. Salesfive has provided us with optimal support in this regard. The new Sales Cloud provides an optimum customer service for us.”

– Christoph Ost, Managing Partner, Abenstein

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Other success stories

This is how we have already been able to help other customers


Salesforce as a central address book and customer management system. The Sales Cloud as a bridge to marketing and opener for exciting customer insights.

Cloud used:

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Logo AEB


Winning new customers made easy: The Sales Cloud as an international, central system. Customers and quotation data in one place.

Cloud used:

  • Sales Cloud




Read the entire success story here