Success story
19grams
30 seconds summary
About the project
Why Salesforce
& Salesfive
Bringing high-quality coffee closer to end consumers and B2B customers – that is the goal of 19grams. For the roastery, the continuous expansion of the customer base is important to further advance their business goal.
To improve B2B new customer acquisition via sales promotions, such as advertising the Advent Calendar, the company decided to use Salesforce Pardot. Salesfive was hired as the Pardot expert for this task. Due to the flawless cooperation, we were contracted for further optimization of marketing and sales processes.
The result
Salesforce by
Salesfive
Our Salesforce Solution
- Strategic digitalization consulting
- Implementation of Salesforce Pardot
- Link to website for user and campaign tracking
- Connection of Pardot contact forms on the website
- Set up of different email journeys
The advantage for 19grams
- Marketing automation reduces the effort of manual tasks
- Automatic assignment of responsibilities improves internal employee management
- Evaluation and qualification of leads in Pardot with
- Increased engagement of existing and new customers through individualized targeting
“Initially, we only wanted to use Pardot to increase sales of our Advent calendar. We recognized the potential of the tool for our new customer acquisition and are continuously expanding the project. Salesfive as a long-term partner supports us in all aspects – both strategically and during the implementation.”
– Gerrit Peters, Partner, 19grams
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