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Success story

19grams

30 seconds summary

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Short and simple

Cultivation and expansion of new and existing customer relationships with the help of automated marketing campaigns – integrated into the customer life cycle as a strategy to increase sales.

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Requirements

  • Marketing of the 19gram Advent Calendar
  • Increase sales and create brand awareness through marketing automation
  • Stimulate new customer acquisition in B2B

Customer benefits

  • Seamless synchronization of all customer data between marketing and sales systems
  • Successful marketing campaigns due to clear and meaningful monitoring
  • Successful marketing campaigns due to clear and meaningful monitoring
  • Retargeting measures enable reactivation of previous customers
  • Clear responsibilities of employees increase efficiency in the company

About the project

Why Salesforce
& Salesfive

Bringing high-quality coffee closer to end consumers and B2B customers – that is the goal of 19grams. For the roastery, the continuous expansion of the customer base is important to further advance their business goal.

To improve B2B new customer acquisition via sales promotions, such as advertising the Advent Calendar, the company decided to use Salesforce Pardot. Salesfive was hired as the Pardot expert for this task. Due to the flawless cooperation, we were contracted for further optimization of marketing and sales processes.

The result

Salesforce by
Salesfive

Salesforce as a lever for B2B new customer acquisition – automated and traceable.

Our Salesforce Solution

  • Strategic digitalization consulting
  • Implementation of Salesforce Pardot
  • Link to website for user and campaign tracking
  • Connection of Pardot contact forms on the website
  • Set up of different email journeys

 

 

The advantage for 19grams

  • Marketing automation reduces the effort of manual tasks
  • Automatic assignment of responsibilities improves internal employee management
  • Evaluation and qualification of leads in Pardot with
  • Increased engagement of existing and new customers through individualized targeting

“Initially, we only wanted to use Pardot to increase sales of our Advent calendar. We recognized the potential of the tool for our new customer acquisition and are continuously expanding the project. Salesfive as a long-term partner supports us in all aspects – both strategically and during the implementation.”

– Gerrit Peters, Partner, 19grams

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