Success story

19grams

30 seconds summary

Short and simple

Cultivation and expansion of new and existing customer relationships with the help of automated marketing campaigns – integrated into the customer life cycle as a strategy to increase sales.

Requirements

Marketing of the 19gram Advent Calendar
Increase sales and create brand awareness through marketing automation
Stimulate new customer acquisition in B2B

Customer benefits

Seamless synchronization of all customer data between marketing and sales systems
Successful marketing campaigns due to clear and meaningful monitoring
Successful marketing campaigns due to clear and meaningful monitoring
Retargeting measures enable reactivation of previous customers
Clear responsibilities of employees increase efficiency in the company

About the project

Why Salesforce
& Salesfive

Bringing high-quality coffee closer to end consumers and B2B customers – that is the goal of 19grams. For the roastery, the continuous expansion of the customer base is important to further advance their business goal.

To improve B2B new customer acquisition via sales promotions, such as advertising the Advent Calendar, the company decided to use Salesforce Pardot. Salesfive was hired as the Pardot expert for this task. Due to the flawless cooperation, we were contracted for further optimization of marketing and sales processes.

The result

Salesforce by
Salesfive

Salesforce als Hebel für die B2B Neukundenakquise – automatisiert und nachvollziehbar.

Our Salesforce Solution

Strategic digitalization consulting
Implementation of Salesforce Pardot
Link to website for user and campaign tracking
Connection of Pardot contact forms on the website
Set up of different email journeys

The advantage for 19grams

Marketing automation reduces the effort of manual tasks
Automatic assignment of responsibilities improves internal employee management
Evaluation and qualification of leads in Pardot with
Increased engagement of existing and new customers through individualized targeting

“Initially, we only wanted to use Pardot to increase sales of our Advent calendar. We recognized the potential of the tool for our new customer acquisition and are continuously expanding the project. Salesfive as a long-term partner supports us in all aspects – both strategically and during the implementation.”

– Gerrit Peters, Partner, 19grams

Start the digital transformation.

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