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Trade Promotion Management

Industry use

Consumer Packaged Goods

Category

CRM

Implementation time

6 months

Technical requirement

Sales Cloud

Description

Consumer goods companies need to coordinate and analyze a variety of advertising measures at the same time. So that you do not lose track, you need one thing above all: a central platform on which you can display all planned projects, ongoing campaigns and analyses in a user-friendly and clear manner.

This is exactly where Salesfive comes in. With Trade Promotion Management tool (TPM), we offer you the right end-to-end solution for this challenge. This allows you to optimally plan, implement and continuously improve all advertising measures. The TPM module creates the basis for optimal communication and cooperation with your dealers and – linked to our Key Account Management Module & the Retail Execution Module – maps all industry-specific processes on the Salesforce platform.

How the Trade Promotion Management Module works

From product analysis to execution and billing of your advertising measure – with our Trade Promotion Management module you get the best solution for your Salesforce platform. With the TPM module, you can speed up the creation and budgeting of your promotions and rely on the flawless execution of your advertising activities across multiple teams.

Also, part of the module is the integrated marketing calendar. This allows your account teams a transparent view of your current promotions and thus simplifies the cooperation with different dealers and partners. With our TPM module, you can maximize the ROI by analyzing the performance of your promotions and applying the insights gained to future marketing actions.

Technical requirement

  • Salesforce Sales Cloud

5 reasons for the CRM portal

  • Optimized advertising spend thanks to efficient promotions
  • Maximize ROI and optimize your strategies through effective performance analysis of your promotions
  • Lean and clear end-to-end processes
  • Uniform format facilitates overview and prevents data loss
  • Optimal linking with our Key Account Management and Retail Execution modules

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