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Preference Center

Industry use

Marketing

Category

CRM

Implementation time

7 working days

Technical requirement

Marketing Cloud

Description

Want an improved customer experience? Then use a preference center. It improves the customer experience by allowing subscribers to decide what types of messages they want to receive.

Why this is important? It’s simple: you need to give subscribers the option to opt out (or unsubscribe) from marketing communications. While a simple one-click unsubscribe link in an email is acceptable, a preference center will help you lose fewer subscribers. So they provide a seamless brand experience!

How the Preference Center works

It is a landing page hosted in Marketing Cloud that stores the selected preferences in the database.

The Preference Center is easily linked to any commercial email communication, so once a subscriber clicks on it, they can manage their preferences – simple as that. And to be even more memorable as a brand, there’s the option to set up a custom Preference Center with a branded look and customized opt-in options for. And preferred topics can also be made available for the subscriber to choose from.

Technical requirement

  • Marketing Cloud

5 reasons why

  • Increased engagement and better inbox placement.
  • Seamless brand experience in the Preference Center (unsubscribe page).
  • Advanced segmentation capabilities based on subscribers’ preferred topics.
  • No direct, immediate unsubscribe, subscribers usually prefer to receive emails on specific topics / in a specific time frame rather than unsubscribe from all.
  • Customized Preference Center setup based on customer needs.

Would you like to test the Salesforce modules? Let yourself be convinced!

Make an inquiry now. Arrange an appointment for consultation.

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