Everything important at a glance
A CRM system can be used differently in each industry and must also be adapted to the specific industry challenges during implementation. We show you examples of the different areas of application.
Application area
Possible use cases | Manufacturing Industry |
|---|---|
Improved service and products through networking of service and sales staff and direct access to all customer and machine information | Automotive industry |
Collaboration of all members of the value chain (partners, dealers, car banks, etc.) on a central platform | Service staff can call up all customer-relevant data on site through mobile networking and use it for service performance Finances & Insurances |
Mapping of lending and standard processes in one system and central storage of documents | Traceability of decisions Manage all customer data and associated funds and accounts Consumer Goods Industry |
Integrated, intelligent and personalized brand experiences | Strengthening the brand's relationship with customers, consumers, employees and partners Retail |
Central system for customer data | Knowyourcustomer - Improving customer engagement by personalizing the shopping experience. Identify loyal customers Healthcare |
Bundling of patient data in a digital medical record | Linking of results in a unified system ensures acceleration of treatment and information transfer. |
