Salesforce
Marketing Cloud
MARKETING CLOUD OVERVIEW
Seamless Customer Communication
Salesforce Marketing Cloud delivers the following benefits:
- Personalized customer journeys across all channels
- Personalized email campaigns
- Tracking of all social media activity
- Customized and targeted campaigns
Salesfive benefits
Salesforce by Salesfive
As an implementation partner, Salesfive offers you
Experienced multi-cloud partners
Extensive industry experience
Direct contact
Highly qualified consultants
In-house development
Digital natives





Potential
Personalized Customer Journeys in Real Time
Leverage customer information
- Send personalized messages to your customers based on past behavior and purchase history
- Send automated information and messages to customers based on real-time events
Cross-channel messaging
- Seamless communication – across all channels
- Connect marketing, sales, service, and commerce to provide customers with a consistent customer journey
Respond to change
- Always be proactive in responding to changes in your customers’ behavior
- Use analytics to increase the efficiency of your marketing activities
Features
B2B Marketing
Automated marketing activities
- Automate the sending of emails and other marketing activities using triggers
- Send personalized content to your customers
More leads
- Create engaging landing pages and increase customer interactions
- Manage your webinars and events and capture your customers’ interest
See all your metrics
- Keep an eye on your marketing ROI and measure the impact of your marketing campaigns on revenue
- Track opportunities in your pipeline
Advantages
Personalize your Email Campaigns
Specific targeting
- Segment your customer groups and send target group specific content
- Automate routine tasks and increase efficiency
Convincing e-mails
- Reach your customers on any device thanks to Responsive Design
- Use customizable templates to populate your emails
Personalize your email journey
- Optimize your email journeys
- Maintain a personal relationship with each customer
BASIS FOR DECISION-MAKING
Customer Segmentation
Efficient use of data
- Capture and analyze customer data from any source
- Use any channel to strengthen customer relationships and improve business results
Peer-to-peer data sharing
- Generate a new revenue stream from your data
- Access world-class new data from external providers
Measure marketing ROI
- Draw informative and immediately useful insights from your raw data
- Reap the benefits of modern analytics without in-house data scientists
Social Media Marketing
Marketing in Social Networks
Content publishing
- Manage the creation and publishing of your content across teams and media
- Automate postings thanks to easy scheduling options
Social Media interaction
- Manage all interactions – whether like, share or comment
- Provide superior customer service across all channels
Social Media Insights
- Analyze feedback and key market data
- Capture the sentiment of your target audiences
- Analyze the performance of your content
Live overview
- Benefit from a live visual representation of your social media activities
- Monitor the mood of your customers based on specific criteria
360 DEGREE APPLICATION
Marketing & Advertising
Leverage data potential
- Link to your other Salesforce Clouds to share all the data you collect
- Manage your target audiences – regardless of scale
Coordinate across all channels
- Find new customers based on “like” audiences
- Coordinate your online advertising and email campaigns
Generate leads and customers
- Automate management and follow-up activities on your Facebook leads
- Increase the efficiency of your SEA activities
Mobile Marketing
Marketing on Mobile Devices
Messages customized for mobile devices
- Use customized templates and send effective mobile messages
- Combine your apps with push notifications
Personalized messages
- Tailor each touchpoint to your target audience
- Automate the sending of messages using transaction or time-based triggers
Encourage app interactions
- Geofencing allows you to send appropriate marketing messages to your customers based on their location
- Increase in-app purchases through push notifications
Holistic marketing strategy
- Provide consistent customer journeys and integrate your mobile marketing with relevant marketing channels
WHY SALESFORCE?
6 reasons for Salesforce
Innovation thanks to the latest technologies
Connectivity through enterprise software integration
All departments on one platform
All data united in one place
Business always under control thanks to a mobile app
Increased productivity
Contact us
Start the digital transformation.
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