Salesforce
Marketing Cloud
MARKETING CLOUD OVERVIEW
Seamless Customer Communication
Salesforce Marketing Cloud delivers the following benefits:
- Personalized customer journeys across all channels
- Personalized email campaigns
- Tracking of all social media activity
- Customized and targeted campaigns
Salesfive benefits
Salesforce by Salesfive
As an implementation partner, Salesfive offers you
Experienced multi-cloud partners
Extensive industry experience
Direct contact
Highly qualified consultants
In-house development
Digital natives
Potential
Personalized Customer Journeys in Real Time
Leverage customer information
- Send personalized messages to your customers based on past behavior and purchase history
- Send automated information and messages to customers based on real-time events
Cross-channel messaging
- Seamless communication – across all channels
- Connect marketing, sales, service, and commerce to provide customers with a consistent customer journey
Respond to change
- Always be proactive in responding to changes in your customers’ behavior
- Use analytics to increase the efficiency of your marketing activities
Features
B2B Marketing
Automated marketing activities
- Automate the sending of emails and other marketing activities using triggers
- Send personalized content to your customers
More leads
- Create engaging landing pages and increase customer interactions
- Manage your webinars and events and capture your customers’ interest
See all your metrics
- Keep an eye on your marketing ROI and measure the impact of your marketing campaigns on revenue
- Track opportunities in your pipeline
Advantages
Personalize your Email Campaigns
Specific targeting
- Segment your customer groups and send target group specific content
- Automate routine tasks and increase efficiency
Convincing e-mails
- Reach your customers on any device thanks to Responsive Design
- Use customizable templates to populate your emails
Personalize your email journey
- Optimize your email journeys
- Maintain a personal relationship with each customer
BASIS FOR DECISION-MAKING
Customer Segmentation
Efficient use of data
- Capture and analyze customer data from any source
- Use any channel to strengthen customer relationships and improve business results
Peer-to-peer data sharing
- Generate a new revenue stream from your data
- Access world-class new data from external providers
Measure marketing ROI
- Draw informative and immediately useful insights from your raw data
- Reap the benefits of modern analytics without in-house data scientists
Social Media Marketing
Marketing in Social Networks
Content publishing
- Manage the creation and publishing of your content across teams and media
- Automate postings thanks to easy scheduling options
Social Media interaction
- Manage all interactions – whether like, share or comment
- Provide superior customer service across all channels
Social Media Insights
- Analyze feedback and key market data
- Capture the sentiment of your target audiences
- Analyze the performance of your content
Live overview
- Benefit from a live visual representation of your social media activities
- Monitor the mood of your customers based on specific criteria
360 DEGREE APPLICATION
Marketing & Advertising
Leverage data potential
- Link to your other Salesforce Clouds to share all the data you collect
- Manage your target audiences – regardless of scale
Coordinate across all channels
- Find new customers based on “like” audiences
- Coordinate your online advertising and email campaigns
Generate leads and customers
- Automate management and follow-up activities on your Facebook leads
- Increase the efficiency of your SEA activities
Mobile Marketing
Marketing on Mobile Devices
Messages customized for mobile devices
- Use customized templates and send effective mobile messages
- Combine your apps with push notifications
Personalized messages
- Tailor each touchpoint to your target audience
- Automate the sending of messages using transaction or time-based triggers
Encourage app interactions
- Geofencing allows you to send appropriate marketing messages to your customers based on their location
- Increase in-app purchases through push notifications
Holistic marketing strategy
- Provide consistent customer journeys and integrate your mobile marketing with relevant marketing channels
WHY SALESFORCE?
