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Companies are under enormous pressure to keep processes as efficient and productive as possible. CRM systems such as Salesforce are a valuable lever, as is process mining with Celonis. Together, they unleash unimagined potential. But what is process mining anyway? What does Celonis do? And how do companies benefit? We explain.

Data-driven decisions have become a success factor for companies. However, huge data streams, for example from AI, are pushing CRM systems such as Salesforce to their capacity limits. Data platforms such as Snowflake can help. But what is Snowflake? How do Salesforce and Snowflake work together? And how do companies benefit from a Snowflake integration?

Salesforce has released Agentforce 2.0, the next generation of AI agents. New functions, improved Atlas Reasoning Engine and Slack integration – we discuss the most important information about the release.

With the new Agentforce AI solution, businesses can now put artificial intelligence to work for them. AI agents help with everyday tasks and revolutionise your customers' buying experience. Find out everything you need to know about Agentforce in this article.

In this article, we explain what the Salesforce Marketing Cloud Growth Edition is, what makes it special and how small and medium-sized companies in particular benefit from the new marketing solution.

Our Salesforce Data Cloud glossary provides a detailed overview of all the key terms and functions. Learn how this real-time data platform (CDP) integrates customer data.

Learn how Salesforce Data Cloud and Salesforce's AI capabilities can help your business make the most of data, automate business processes and create personalized customer experiences.

Find out which AI use cases are really possible in Salesforce in 2024, what the requirements are (e.g. for data) and how you can benefit from using Einstein & Co.

The automotive industry in Europe is facing numerous challenges. But also countless opportunities. Those who choose the right solutions now will win. Read more in the trend report!

Do you want to introduce Salesforce? Then you should pay attention to a few things. Learn now the 7 most important steps in the Salesforce implementation.

Are you ready for the next level?

Find the right Salesforce partner with our tips - read the Salesforce guidebook now to find out how! 

Salesforce and SAP are market leaders in the areas of cloud and ERP solutions. We have compared the two software providers for you.

We make the comparison: on-premise vs. cloud CRM! Find out which is the better solution for you in this guide.

In this guide, you will learn everything about Salesforce Lightning, a further development of the proven CRM system Salesforce.

What does marketing automation mean? What are the advantages? Which tool is suitable? We clarify these questions and more in this guide.

What is a CRM system? What is the definition? What are the advantages and disadvantages for companies and customers? In this guide, we clarify all questions about CRM.

Why is digitization so important for companies? We will answer this question for you now.

Discover how digitalization is revolutionizing sales, after-sales service and field service, increasing efficiency and creating future-proof solutions. Read now! 

Salesforce's Consumer Goods Cloud is revolutionizing the consumer goods industry. And with SAP integration, data is synchronized, operations are streamlined, and visibility is improved. Discover the benefits of this dynamic partnership!

We have compared and tested 3 CRM Systems: What can each provider do? Which system is suitable? And what are the advantages and disadvantages?

How can you offer your customers in the automotive industry a unique customer journey? Find out here in our article!

How do I find the right CRM strategy, and what does a CRM strategy involve? You can find the answer here!

Are you looking for a sales solution to digitally map and automate your quoting process? Find out in this article everything you need to know about the right CPQ solution and why a CPQ solution is essential in enterprise sales.

Salesforce offers a broad portfolio of CRM tools with its Salesforce Customer 360 platform. A description of the main functionalities and benefits of the various Salesforce Clouds follows. Further details on Salesforce prices and specific product information can be found in the respective "Salesforce Prices" section. 

Mastering digitization: This article provides you with a step-by-step guide to successful digital transformation.

In this article, we'll show you what a possible Pardot Journey can look like for your online and offline events. 

Is Salesforce also worthwhile for small companies or start-ups? Or only for midsize companies and corporations? We explain for whom Salesforce comes into question.

What does a Salesforce consulting firm actually do? That's why you should work with a certified Salesforce Consulting firm:

What does a bank look like that can remain competitive in the future? What strategies must it adopt? Which new products to introduce? Let us answer these questions for you!

The meaning of CRM: Simply explained, definition included! Read now.

You would like to introduce a CRM system? Then you have to consider many things. Learn helpful tips & solutions in the Salesfive guide now!

Rethinking is in order! Learn how to build more effective B2B and B2C relationships in this Salesfive article.

Create the optimal digitization basis now! And do it without blowing your budget. Find out exactly how in our article. Read now!

Are you wondering what the tasks of a Salesforce consultancy are, and what advantages the right partner can bring you? We bring light into the darkness.

High-performance business processes and a positive user experience are based on consistent data flows – and SAP connections. But what is important here? What interfaces does SAP have? And what are the specific benefits of SAP integration? We answer the most frequently asked questions and give you an overview of the five most important SAP interfaces.

Marketing automation makes it possible to automate marketing activities with the help of software – read now! 

You don't use artificial intelligence yet? Find out what outstanding progress you can make with an AI in your company!

Where is CRM used & what are the areas of application? We show you the most different industries & why a CRM system is advantageous.

Connected Store: The future of retail. But what do all these terms mean, and how can you make it happen? We'll show you in our article! 

Curious about what new features Salesforce has in store for Winter '22? We'll tell you - read it now!

The digital supply chain as a competitive advantage for the consumer goods industry and retail. Find out here what you need to pay attention to!

With Salesforce's Supplier Relationship Management, you can give your suppliers the security they deserve. Read our article to find out exactly how!

Read now in our article, everything Salesforce has prepared for you in Winter 23!

An industry in its own right: everyday consumer goods play by their own rules. Learn more about the Fast Moving Consumer Goods industry in the Salesfive article! 

Having trouble keeping track of your company's processes? Salesforce Audit can help you with that! Find out exactly how in our article!

We have summarized the most important new features of the Salesforce release for you.

The sustainability trend that has been sweeping through a wide range of industries and sectors for some time now is not stopping at the retail sector. Today, awareness of sustainable consumption has almost completely arrived in society.

The manufacturing industry is facing a profound transformation through digitization. Here are some of the key trends for 2024 that could be critical to the success of your business.

Tailor-made insurance packages, personalization everywhere and excellent customer service. Read here how the insurance of tomorrow must be positioned. 

Globalization, the Corona pandemic, the war in Ukraine or even increasing non-transparency, cause challenges in the value chain. The Supply Chain Duty of Care Act (LkSG) is intended to help.

The topic of sustainability has long been more than just a trend. Find out here how you too can upgrade to sustainable manufacturing. 

What are sales structures? Why are they so important? How do you build digital sales structures? You can learn all about this in the article.

Learn all about the new Salesforce Spring Highlight in this article!

Find out what summer highlights Salesforce has in store for you in 2022 in our article. Read it now!

In diesem Ratgeber erfahren Sie alles zum CRM-System Salesforce: Wir stellen die Plattform und Produkte vor, zeigen Vor- und Nachteile auf und gehen auf Alternativen ein.

What should financial service providers and insurers focus on in 2022? Learn more about the five most important trends here!

Do you want to perfect your digital customer management? Learn how to do it here!

Having trouble communicating with customers? Read on to find out how Salesforce Marketing, in particular, Cloud can make this task easier for you. Read now!

Want to hit the ground running with online and offline events, but don't know how? Find out here! 

The triumph of digitization can no longer be stopped. In order to be competitive at all, companies must also be present online with their products. This is where the buzzword multi-channel comes into play, which will be explained in this article.

Don't go it alone anymore - network with your colleagues. Find out how in our article!

In this article, you will learn everything about how to itself with Salesforce can rely on excellent customer communication - even in times of crisis!

Now summer is upon us and, as always, Salesforce is delivering exciting new features to make your life easier! We have compiled the most important innovations of the Salesforce Summer '21 Release for you!

A good 80 percent of all companies in Germany operate in the service sector. Find out more about the industry, current figures and trends here!

For the consumer goods industry, it is currently more important than ever to stand out even in saturated markets and to create a wow experience for customers. Take your cue from the following trends and make sure that the choice falls on you and your product, despite the abundance of choice.

To make your webinars a success, they need to be well-prepared and followed up. With our 10 tips, your webinar will succeed.

How do you design complaints management correctly to ultimately increase customer satisfaction and also use it to optimize your processes and measures? It's simple!