Retail

Industry challenge

Digital transformation demands clear strategies and connectivity. As a connected store, you are the future.

Change is part of the business in retail. The industry is experiencing constant change. That’s why players in the retail sector must constantly adapt to transformations and new competitors.

Companies in this sector must now shift to new, adaptable business models and fully exploit their potential.
Consumers are buying more and more through digital channels – whether it’s clothing, groceries or other goods. Through digital solutions, you can perfectly combine stationary retail and e-commerce to pick up all customers at different touchpoints of the buying process. Offer them a personalized buying experience across all channels.

Become a Connected Store.

Today, inspiration in different retail segments is obtained through social media such as Instagram, Facebook, TikTok and their influencers. Even though the trend is toward online shopping, that doesn’t mean stationary retail is becoming irrelevant. But it does mean that you need to know your customers needs even better so that you can always send the right message at the right time with personalized advertising. Show your customers what they need – even if they don’t know it themselves yet. Provide excellent advice, online and offline.

On-demand services mean higher customer satisfaction, which in turn means long-term customer loyalty. Salesforce is the perfect fit because it combines all the components you need – marketing, sales, service, and e-commerce.