Terra Canis goes digital: Success story
Overview in 30 seconds
About the project
Traceability and transparency: documentation of all service and marketing activities in one system. Maintenance of new and existing customer relationships thanks to automated e-mail campaigns integrated into the customer lifecycle.
Requirements
Optimization of customer service through a new service tool
Maximizing data quality: documentation of customer history
Linking of marketing and service in one tool as well as connection of the e-commerce channels
Customer benefits
All information at a glance: Master data, orders and service cases
Clear customer history improves service quality
Marketing automation and individualized customer journeys to increase customer engagement
Why Salesforce & Salesfive
Terra Canis was the first dog food on the European market to be produced exclusively with 100% food-grade raw materials. As a quality leader in the industry and a popular brand among pet lovers, excellent customer service is essential for the company.
To combine customer service and marketing in one system, Salesforce was the perfect solution. Due to its industry-specific know-how and expertise in service and marketing automation, Salesfive was the partner of choice.
Salesforce by Salesfive: Our solution
Service Cloud and Pardot implementation
Integration of the Magento e-commerce platform and interface to the website
Customized customer journeys to maximize customer engagement and ROI in sales.
Development of own customer journeys for the expansion into new, international markets
The advantages for Terra Canis:
Clear customer history increases the quality of customer service
Ticket system minimizes time-per-case and enables internal traceability
Increased engagement of existing and new customers through individualized targeting
Expansion into the new markets is supported by automated email journeys
That's according to Falko Diener, Head of B2C - Head of E-Commerce, Terra Canis:
With the introduction of the Service Cloud and the link to our e-commerce channels, we can precisely document and track customer history with master data, orders and service cases. In combination with individualized marketing measures, we can implement targeted measures to increase sales and customer satisfaction.
Success stories start at this point
Would you like to build on the success of Terra Canis? Then let's talk!
