Europe-wide CRM rollout for Fujifilm
Overview in 30 seconds
About the project
A new CRM system for Fujifilm's European Photo Imaging division: Automations, clear rights and roles, as well as dynamic language adaptation let different locations and employee’s work in one system. Transparency and traceability included!
Requirements
Introduction of a CRM system for all Fujifilm Photo Imaging sites
ERP integration as a data basis
Data-driven sales: documentation of KPIs and full exploitation of potentials
Replace local solutions & spreadsheets for opportunity management, customer data and asset documentation
Customer benefits
Different locations in Europe - one Salesforce instance: efficiency and productivity increase
On the pulse of time: digitization enables fast response to market changes and new competitors
Automations and workflows from the lead process to quotation creation and approval simplify the work in the system
Why Salesforce & Salesfive
Fujifilm: A company known worldwide for its cameras and photographic equipment, among other products. The multi-technology company serves a wide range of industries in Europe, including medical technology, biopharmaceuticals, electronic materials, industrial products, chemicals, graphic systems, optical devices, data storage and all aspects of photography.
The Photo Imaging division stands for high-quality printing of photographs and images. To keep its finger on the pulse and operate data-driven sales in a fast-moving market, a CRM system was needed. Salesforce was perfectly suited as a flexible solution with numerous possibilities. Salesfive was chosen as an agile partner for a speedy implementation with subsequent optimization.
Salesforce by Salesfive: Our solution
Salesforce SAP integration for new insights and data-driven sales.
Implementation of the Sales Cloud
ERP integration using Jitterbit incl. "1-click" account creation from SAP
Development of a complex rights, roles & language concept in a Salesforce instance for DE, NL, UK, POL, CZE and SVK - further countries to follow
Set up numerous automations and workflows
Showpad integration for sales materials
Setting up cases for customer service
Development of an automated quote creation and approval process
The advantages for Fujifilm:
New way of working for teams & sites: easy sharing of information and tasks
Automated quote creation process: selection of price books and product variants from SAP via checkboxes simplifies the process
Networking of SAP and Salesforce: seamless data exchange and more information for employees lead to cross business and upsales
Showpad integration: Sending product information, brochures and presentations from within Salesforce makes it easier to work with and use documents correctly
That's according to Petra Kelm-Denner, Fujifilm:
Salesforce as a lean, simple and unified system for our different teams and locations in Photo Imaging gives us a new way of working. We can now optimally discover relationships and potential, and thus better monitor the market and make cross trades. With the rapid introduction and gradual adaptation, we are achieving a system in which all users enjoy working.
Success stories start at this point
Do you want to build on Fujifilm's success? Then let's talk!
