BarthHaas: The digital journey of hops

The purchasing management prepares orders for the natural raw material hops to be purchased in the respective crop year and passes them on to its buyers. This is where the hop journey begins. Orders can be passed on directly to the growers via the grower portal (Experience Cloud), so that they - as well as the purchasing department - are always up-to-date.

Experience Cloud & Sales Cloud

All buyers can see in the Sales Cloud which orders exist and can communicate these to the growers via the portal. The hop growers are suppliers of BarthHaas, who work independently in the specially developed sales cloud. Planter portal can act. Growers can then submit targeted requests for their varieties and quantities via the portal. These requests are played back to purchasing. Here, the hops continue their journey and now land in the Sales Cloud. In the Sales Cloud, all information such as communication activities, negotiation documents, and contract creation based on inquiries is documented. The purchased raw hops are then processed further.

The portal is also available to all actors as an app and thus enables access to the data, always and from anywhere. You can see more about this in the video below.

The refined hop products are now ready for sale. This process is handled transparently in the Sales Cloud. The buyers are often breweries. Read here how the entire sales process is handled in Salesforce:

Sales Cloud

Before an offer is made, the hop goes back one more step - to the negotiation base. Meanwhile, samples can be sent to the customer for trial. Once sales and customer:in have agreed, a quotation is sent and digitally signed. An order confirmation is also automatically sent to the customer from the Sales Cloud. The order is then transferred directly to the ERP system, where the data from purchasing and sales are merged.

This is where the hop's journey ends in the cloud. After the hops have been further processed into pellets or extract, they are shipped out and ultimately end up on many people's tables in the form of a wide variety of beer creations or as part of pharmaceutical products.

In the last point, we would like to show you how BarthHaas handles requests via the Service Cloud.

Since BarthHaas does not have a service department in the classic sense, but rather requests from sales and purchasing are processed directly in the respective teams, the Service Cloud is thus used by both departments.

Service Cloud

Using the Service Cloud ticket system, BarthHaas handles the following types of requests, among others:

• E-mail requests

• Visit requests

• Sample orders

• Complaints

• Crop failures

• Contact requests

Once the service cases are solved, the data is stored directly and the respective employee can address possible challenges in the next call, ultimately increasing customer satisfaction.