19grams digitized: the success story
Overview in 30 seconds
About the project
Maintaining and expanding new and existing customer relationships thanks to automated marketing campaigns - integrated into the customer lifecycle as a lever for increasing sales.
Requirements
Marketing of the 19gram Advent Calendar
Increase sales and generate brand awareness through marketing automation
Stimulate new customer acquisition in B2B
Customer benefits
Marketing sales promotions such as the Advent calendar and increasing sales thanks to marketing automation
Seamless synchronization of all customer data between marketing and sales systems
Why Salesforce & Salesfive
Bringing high-quality coffee closer to end consumers and B2B customers - that is the goal of 19grams. For the roastery, the continuous expansion of the customer base is important to further advance the goal.
To drive B2B new customer acquisition through sales promotions, such as advertising the Advent calendar, the company decided to use Salesforce Pardot. Salesfive was hired as the Pardot expert for this. Due to the flawless collaboration, we were contracted for further optimization of marketing and sales processes.
Salesforce by Salesfive
Strategic digitization consulting
Salesforce Pardot customization
Link to website for user and campaign tracking
Connection of Pardot contact forms on the website
Set up different email journeys
Advantages for 19grams
Marketing automation reduces the effort of manual tasks
Automatic assignment of responsibilities improves internal employee management
Increased engagement of existing and new customers through individualized targeting
Gerrit Peters, Partner, 19grams, says that:
Initially, we only wanted to use Pardot to increase sales of our Advent calendar. We recognized the potential of the tool for our new customer activation and are continuously expanding the project. Salesfive as a long-term partner supports us in all aspects - both strategically and in the implementation.
Success stories start at this point
Do you want to build on the success of 19grams? Then let's talk!
