Upgrading to Service 4.0 will not work without digitization.
The service industry is already more digitized than many other industries. But the size of the company still plays an important role in the level of digitization. Large companies use the new technologies to a much greater extent than SMEs. Service providers who are not there yet have to follow suit. Because there are big tasks ahead: among other things, the expansion of the holistic digitization strategy in the company, the analysis of large amounts of data and the use of key technologies such as artificial intelligence, as well as an even more individual approach to customers. With the appropriate tools and partners, you can master these requirements and make 2021 your year!
Be fast and efficient in all areas
Solution-oriented, fast customer service, successfully planned and implemented key account management, automation of administrative activities and individualized offers at the right time: The demands are high in the service sector – but so are the successes. Step out of the masses!
Marketing & Service
Hyper-personalized customer approach
Your customers – whether B2B or B2C – want to be addressed on a personal level. Once the basic needs are satisfied, see who stands out from the crowd. Especially in a highly concentrated industry like yours, you have to convince with offers that are precisely tailored to your customers.
Approach customers with the right tools and offers at exactly the right moment and trigger the desired action, such as buying a product or booking a service.
Making large amounts of data usable
As a service provider, you depend on meaningful data. You need to know your customers and learn how to think about them. You will soon be putting this task into practice under the heading of big data and the associated analysis of large amounts of data. The right tools will help you with the collection and evaluation.
If you then link this data with technologies such as artificial intelligence, you not only have a better understanding of customer behavior, but you can even predict it! With a data-based way of working, you automatically guarantee better service that makes your customers happy.
Bring all parties together
A platform on which you have an overview of all your teams, customers and employees: sales, service, marketing and much more are combined within one user interface. The advantages, both internally and externally, are limitless: Increase in efficiency through an all-round view of customers, faster response to service inquiries through the consolidation of customer communication in one system, time savings through the automation of routine tasks, working on the same data in real time, perception of upselling opportunities … The list could go on and on for a long time.
Ultimately, all teams and your entire company benefit from a uniform database with which well-founded and faster decisions can be made.
Convince with seamless service
For you as a service provider, excellent customer service is a must! Because this is how you keep existing customers and convince new customers of yourself. You can guarantee this by recording and tracking all customer interactions and clearly mapping all service processes in one system. Manual data acquisition is being replaced by the automation of the service processes and the ticket system. This is how you avoid potential sources of error.
AI tools such as chatbots also help you to further increase customer satisfaction! With the right technologies, 24-hour support, in which your service staff only has to intervene in more complex inquiries, is no longer a melody of the future, but will soon become a reality.
The use case for marketing
Ryte success story
Professional marketing automation with Pardot. Thanks to Salesforce’s B2B marketing solution, Ryte now communicates with its customers even more easily and efficiently. Focus on customer development and maintaining valuable customer relationships: Automation makes it possible!
Fast and reliable preparation of offers
Not only the large number of competitors is a challenge for service providers, but also the increasing demands of customers, who expect the submission of suitable offers in an ever shorter period of time. The use of CPQ (Configure Price Quote) software, which takes into account all relevant price changes, helps companies to secure their competitiveness and to quickly create reliable offers.
The creation of CI-compliant and consistent contracts and invoices, as well as the simple tracking of incoming payments, take place in next to no time.
Digital accounting & electronic invoicing
Automate your invoicing and accelerate your order-to-cash processes! In this way you avoid manual routine work with unnecessary potential for errors and create efficiency and transparency in your invoice management. With the tools from Salesforce and partner companies, you can monetize even the most complex price model.
Create combined invoices with recurring items, one-time items and/or services based on consumption data, such as project times and usage data. In addition, get a real-time overview of all your finances and KPIs, such as revenue or customer turnover.
Plan and implement successful key account management
Even if the key account management does its work internally, the successes are just as measurable as with the externally oriented customer service. Key account managers have to develop strategies for customers and maintain customer contacts.
Key account management made transparent and easy: Your employees can track all activities with customers at any time, thanks to digital storage. This improves the transparency within the departments and potentials and relationships can be optimally used. With automated tasks, reminders and a guided process, administrative activities are minimized and your employees can concentrate on the essentials: the customer.
The use case for sales
GermanPersonnel success story
Recording and tracking of all customer interactions and perfect mapping of sales processes: The single-source-of-truth solution for all customer matters sustainably increased customer satisfaction, optimized and automated processes, and created the perfect 360-degree view.