Key Account Management Consumer Goods

Increase the efficiency of your key account planning with Salesforce, the world's leading cloud-based CRM platform. The Key Account Management module gives your company a holistic view of your customers and helps you strengthen relationships, increase revenue, and achieve long-term business results. Our Key Account Management module helps you create account plans and manage related tasks. 

Perform joint account planning with integrated channel development and budgeting, and forecast customer demand to gain a complete view. Industry-specific, out-of-the-box analytics help account managers and customers make smart decisions and use effective negotiation tactics. 

For central mapping of all industry-specific processes, link the Key Account Management module with the Trade Promotion Management and Retail Execution module on the Salesforce platform. 

• Close cooperation and joint strategic alignment with its key customers 

• Effective resource allocation by defining and managing budgets of key customers 

• Analyze your data and results to optimize strategies using store performance dashboards and product benchmarking.  

• Monitor results, identify risks, and recommend countermeasures   

• Optimal linking with other modules such as Trade Promotion Management and Retail Execution