Media & Entertainment

Industry challenge

Emotional appeal and personalization are key. Keeping you one step ahead in a fast-moving industry.

In one of the fastest-moving industries of our time, competitive structures are constantly changing. New competitors enter the market almost daily, new apps are programmed and so on. That’s why your goal is to stay one step ahead of the competition. Trends are short-lived, being up-to-date is everything. Podcasts are in demand in all industries and are becoming more and more popular. Customers and consumers in the media and entertainment industry are demanding more and more – broader content, faster response times, personalized offers.

During the Covid 19 crisis, media usage is at an all-time high. Entertainment was and is in extreme demand, people want to consume. Online media definitely emerged as winners from the crisis. Media companies that cannot count themselves as such must now upgrade in order to stay ahead of the market and, above all, ahead of the competition. New business processes must be implemented and established. This is precisely where digital marketing strategies come in.

What the media and entertainment industry needs now is strong content that combines information with entertainment and emotionality with quality. High-quality content has long since ceased to be enough to retain customers in the long term. To produce the right content, you need to know their preferences – whether readers, followers, users or viewers. Millennials and Generation Z expect digital service, mobile apps, personalized offers and social media service across all possible channels. At the same time, your customers act not only rationally, but also emotionally. As a brand, you need to be empathetic, reliable, and able to respond quickly. This is how you foster engagement and customer loyalty.