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Media & Entertainment

Industry challenge

Emotional appeal and personalization are key. Keeping you one step ahead in a fast-moving industry.

In one of the fastest-moving industries of our time, competitive structures are constantly changing. New competition comes onto the market almost every day, new apps are programmed, etc. Your goal is therefore: to be one step ahead of your competitors. Trends are short-lived, topicality is everything. Podcasts are in demand in all industries and are becoming increasingly popular. Customers and consumers in the media and entertainment industry are demanding more and more – broader content, faster response times, personalized offers.

During the Covid 19 crisis, media usage is at an all-time high. Entertainment was and is in extreme demand, people want to consume. Online media definitely emerged as winners from the crisis. Media companies that cannot count themselves as such must now upgrade in order to stay ahead of the market and, above all, ahead of the competition. New business processes must be implemented and established. This is precisely where digital marketing strategies come in.

What the media and entertainment industry needs now: Strong content that combines information with entertainment and emotionality with quality. High-quality content is no longer enough to retain customers in the long term. In order to produce the right content, you have to know their preferences – whether readership, followers, users or viewers: in. Millennials and Generation Z expect digital service, mobile apps, personalized offers and social media service across all possible channels. At the same time, your customers act not only rationally, but also emotionally. As a brand, you need to be empathetic, reliable, and able to respond quickly. This is how you foster engagement and customer loyalty.

Our solution for the industry & your advantages

Using digitization to become a media company with its finger on the pulse.

360-degree view of your customers

A centralized view of your recipients is essential. In such a data-driven industry, you need to know your customers and their media behavior. That way, you can make your sales activities even more efficient.

Increase engagement

Use social media as your platform. Analyze trends across networks like Instagram, TickTock, and Facebook and tailor your content to them. Be part of the community.

Work autonomously without agencies

With Salesforce, you can independently increase your campaign count, generate more leads, and boost your bottom line. Run smart ads that resonate.

Salesforce Clouds

Cloud recommendations

Regardless of whether you already use Salesforce as a CRM system or want to immerse yourself in the Salesforce world – we offer the right solution for digitizing the media industry. With our expertise and reference projects, we respond directly to the industry-specific challenges and can offer you tailor-made solutions suitable for your company.

How to manage your actors

In the media industry you will work with a wide variety of actors. As a marketing agency, for example, you can work with outsourced influencer marketing agencies. Customers and partner companies often have to be managed and used at the same time. Get an overview of your B2C and B2B customer processes in one platform and increase sales thanks to intelligent sales processes.

Benefit from lead, contact and opportunity management. Thanks to reports and dashboards you keep the overview of your data and business processes in real time, from anywhere.

Stand out with perfect service

The competitive structures in your industry are constantly changing. But one thing is certain: with impeccable service you can and will leave the competition behind! Excellent customer service creates long-term customer relationships – score with it. With the Service Cloud you have an overview of all customer interactions. Sources of error are avoided thanks to automated processes.

Your customers will be delighted with your excellent service, as all the relevant information is always and everywhere. This is how you turn customers into fans who are happy to recommend them.

Analyze customer behavior

Modern technologies for social media, mobile devices, analytics and the cloud help you to design sustainable customer interactions across all channels. Tableau CRM is one of them: the tool uses the potential of your data and analyzes the behavior of your customers. So you can be one step ahead.

Tableau CRM offers you a platform with which you can fully exploit the potential of artificial intelligence, for example by recognizing trends at an early stage. Making data-driven decisions has never been easier!

Marketing that convinces

The Marketing Cloud supports you in always sending the right message to your customers and recipients at the right time. This message can be, for example, series suggestions after work or news reports for breakfast. You determine what, via which channel and when should be sent to your customers.

Thanks to the combination of your own data, for example the behavior on the website, with external studies, you can create more precise personas and use them to interpret the various measures. The functions range from personalized newsletters to social media activities.

Social listening instead of social distancing

Content is king. Therefore, you need strong content that combines information with entertainment, emotion and quality. Interact with your community, analyze the mood and share relevant content.

The specialty of Social Studio: Social Listening. This tool brings you closer to customers. Monitor discussions and exchanges of views in your community. The AI-based sentiment analyzes help you to recognize the satisfaction of your customers more quickly and to counteract possible negative feedback more quickly.

Reference customers from your industry

Heinrich Marketing

 

 

Structuring agency workflows, scaling options and automation of manual work in just one tool: the multi-talented Sales Cloud.

Read the entire success story here

Our services for you

Achieve success with our personalized process solutions to become a media company with a wow effect.

Are you ready for the next project? Let’s talk!

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What do you want to know?

A CRM system like Salesforce is suitable for companies of any size. It doesn’t matter whether it is a small or medium-sized marketing or digital agency, or a global player in the entertainment industry. Thanks to the scalable and expandable functions, growth with Salesforce is possible for any company size. An introduction to start-ups helps to scale thanks to the clear database and automation. For medium-sized companies and corporations, the CRM system offers the advantage that all departments are networked in a cloud and can therefore work together transparently.

As a cloud-based CRM solution, Salesforce protects your data with encryption and central storage locations as well as numerous backups and backups right from the start. Thanks to the encryption, the data cannot be accessed and you can work with Salesforce with peace of mind. If you would like additional encryption of your data streams, you can introduce Salesforce Shield. Here you can, for example, see who is doing what with confidential data, know the state and value of your data for up to ten years and encrypt confidential data at rest without affecting business functionality.

With products such as the Salesforce Marketing Cloud, Social Studio and Tableau CRM, you get to know your customers and recipients even better, you can predict their behavior and accordingly send them the right message at the right time via the preferred channel. This is how you design sustainable customer interactions that are really convincing. With the Sales Cloud and the Service Cloud, your employees are also enabled to offer the best possible support and seamless service, from anywhere and at any time.

The integration of Salesforce into another system, such as an agency software, or an internal backend, can be implemented in two ways. On the one hand, we use existing API solutions from our partners. If this is not possible, our in-house development team develops the interface itself and thus ensures a smooth exchange of data between the systems. You can determine yourself which data and how the transfer takes place.

Your industry is one of the fastest-moving of our time. What is trend today may not be tomorrow any more. Flexibility and agility are required! Salesfive is your partner, supports you on the way to digitization and is always available to answer your questions. We’re not satisfied until you are. This means that we continue to develop the Salesforce system so that it is perfectly tailored to you and your company and can be scaled in any direction. You have your hands free and concentrate on your core business.

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