FLOYT Mobility: Consulting & extension of existing clouds
Overview in 30 seconds
About the project
Consulting service par excellence. FLOYT Mobility was already using the Marketing Cloud and the Sales Cloud and called us in for optimization. With our support, the systems were perfected and combined.
Requirements
Creation of dynamic mailings / journeys and their distribution in 4 languages: EN, FR, DE, NL
Connection of the Sales Cloud to the Marketing Cloud
Adaptation into an existing data model
Customer benefits
One system for marketing 3 brands: Marketing Cloud as central control location for CamperDays, billiger-mietwagen.de & CARIGAMI
Dynamic customization of the customer's language: 4 different languages are integrated
Why Salesforce & Salesfive
FLOYT Mobility has been developing and operating travel portals with extensive customer service for almost 20 years. FLOYT Mobility has three brands: billiger-mietwagen.de, CARIGAMI and CamperDays.
They were looking for a partner to advise and support them in expanding and optimizing the Marketing Cloud. The decision – as an expert in the Marketing Cloud – fell on Salesfive.
Salesforce by Salesfive: Our solution
Marketing Cloud customization & optimization
3 brands in one system: linking two CRM systems with the Marketing Cloud
Setting up a structured newsletter process and various journeys
Design of a preference center for newsletter subscribers in four languages
Set up dynamic mailings in four languages
The advantages for FLOYT Mobility:
Overview of all running processes enables better organization of own work
Linking the marketing automation activities of all three brands creates transparency and consistency
Personalized addressing of customers through automatic adaptation of language, salutation and other content
Self-sufficient work: no code knowledge required to create newsletters
That's what Markus Schulze, FLOYT Mobility, says:
With Salesfive as a partner, we have already passed a milestone in the integration of our Marketing Cloud. As a Marketing Cloud expert, Salesfive understood our wishes exactly and implemented them in good coordination with our team. We look forward to further collaboration with the team!
Success stories start at this point
Would you like to build on the success of FLOYT Mobility? Then let's talk!
