Digital supply chain & B2B2C relationships: The future of the consumer goods and trade industry is increasingly emerging online.

The consumer goods and retail sector sells products as quickly as perhaps no other industry. In such saturated markets, it is difficult to stand out. But customers know exactly where they can get the best product for their money today. You are anything but overwhelmed. Now it is up to you to draw attention to yourself through excellent brand experiences, customized customer journeys, digital supply chains and the maintenance of your B2B and B2C customer relationships.
Perfectly aligned stores and online shops, personalization and excellent customer service will help you. Turn customers into fans and ensure that the choice falls on your product despite saturated markets.

Promote engagement & seamless communication

Price pressure and new trends don’t make it easy for consumer goods and retail companies these days. But the sale of consumer goods is also increasingly taking place online. Food can be delivered contactless and medicines can be ordered at home. But an online shop is far from enough – the relationship with your B2B customers must also be maintained. Ensure greater satisfaction for all parties involved with digital supply chains, loyalty programs, promotions and personalization!

B2B – business-to-business

Use case for B2B

BarthHaas success story

The digital supply chain: With Salesforce, purchasing, sales, marketing and service were digitized and linked to the existing systems to form a uniform solution. In addition, supplier management is now digitally mapped with the grower portal. This means that both employees and growers can work independently in the portal. The planter portal is also available as a mobile app, with access to all data in real time – anytime, anywhere.

Read the entire success story here

B2C – business-to-consumer

Use case for B2C

Terra Canis success story

Automated email campaigns along the customer lifecycle: a new way for Terra Canis to communicate specifically with consumers. With different customer journeys, adapted to the respective countries, the expansion into further markets is supported – including time savings thanks to automation with the Salesforce solution Pardot.

Read the entire success story here

Service

Use case for B2B

Terra Canis success story

Automated email campaigns along the customer lifecycle: a new way for Terra Canis to communicate specifically with consumers. With different customer journeys, adapted to the respective countries, the expansion into further markets is supported – including time savings thanks to automation with the Salesforce solution Pardot.

Read the entire success story here

Marketing & online presence

The use case for marketing

19grams success story

Developing new customers, marketing promotions and maintaining existing customers: systematic customer contact and marketing automation for more sales. Thanks to the link between Salesforce Pardot, the Sales Cloud and the ERP system, marketing and sales can work together better and more efficiently and thus respond specifically to customer needs. With a sustainable and constant increase in sales as a result.

Read the entire success story here

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