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Industry challenge

On the road to the future. Digitization enables you to bridge the gap between modern driving and new value chains.

The automotive industry is at the dawn of a new age. On the one hand, there is the ecosystem of modern driving; on the other, the classic value chain is under threat. One thing is certain: the fundamental usage concept of a vehicle is changing. What to do? Build a new network. Enter into alliances and profit from networking with existing partners.

Dare to move forward – win tomorrow’s customers with the help of digitization without fear of technological progress. The way we use vehicles is changing. Likewise, the demands of drivers are evolving. E-mobility, connectivity, connected driving – expectations of a vehicle are continuously rising. Even autonomous driving for all is on the horizon. Agility is everything – now it’s time to create new business models.

Use the digital transformation to your advantage. Offer your customers a new customer experience through personalized marketing, even directly in the vehicle. Attract prospective customers for test drives, strengthen and improve the relationship between driver and retailer. Inspire customers while making it easier for your employees to work in a transparent system. Break new ground and drive successfully with our Salesforce solutions.


Become the connected mobility service provider of the future through digitization.

Uniqueness is everything

Stand out in the market. Create unique experiences for your customers. Rethink the customer relationship and turn your customers into fans.

Strengthen partnerships

As a winner, start a new era with fresh business models and an optimized network. All your partners will be contacted within one platform via products, announcements and much more. informed.


Smart customer service

Efficient and intelligent customer support is essential these days. Delight your customers by always being one step ahead.

Salesforce Clouds



Regardless of whether you already use Salesforce as a CRM system or want to immerse yourself in the Salesforce world – we offer the right solution for digitization in the automotive industry. With our expertise and reference projects, we respond directly to the industry-specific challenges and can offer you tailor-made solutions suitable for your company.

Your digital sales

The Sales Cloud is your tool to stimulate new customer acquisition and at the same time ensure a sustainable increase in sales with your existing customers. Benefit from lead, contact and opportunity management. Sales opportunities are never wasted again! Thanks to reports and dashboards you keep the overview of your data and business processes in real time, from anywhere.

For many car dealers it is difficult to properly capture customer data across multiple online sales channels and to ensure that this information is usable. That is now over with the Sales Cloud! Get a comprehensive view of your customers across all locations.

Fast, efficient service

With the Service Cloud, your employees have direct access to all the data they need from all of your parties – for efficient service, satisfied customers and suppliers, and increasing sales.

Service cases reach a system immediately via omni-channel channels such as website, telephone or a portal and are assigned to the responsible employee there. Your customer support teams will benefit from greater insight into past interactions and current inquiries. The conversations via the different channels are completely recorded in the Service Cloud. No more wasting time asking about information you already have.


Digital quotation and accounting

Both B2B and B2C customers expect the submission of suitable offers and error-free, digital invoice management in the shortest possible time. Say goodbye to complex issues and save time and errors with the Configure Price Quote solution Salesforce CPQ and the add-on for accounting CPQ Billing.

The system guides your employees through the entire process of preparing an offer. Various product categories, individual parts, prices, discounts and much more are stored in the respective catalog and can be selected using a checkbox. Finally, the document is created and sent out of the system in compliance with the CI. With the add-on CPQ Billing you can also automate the billing process and avoid errors again.

Always make the right decision

Tableau CRM offers you a platform with which you can fully exploit the potential of artificial intelligence. For example, when recognizing trends at an early stage or predicting the behavior of your customers. Make your data work for you and look to the future with analytics and forecasting. Identify opportunities, predict outcomes, and get referrals. Making data-driven decisions has never been easier!

You can also get help in customer service through smart helpers such as “chatbots”. Your employees only need to be involved in more complex cases, the technology takes care of simpler inquiries for you.

Automated Marketing

Would you like to do marketing with a wow factor? Customers want a personalized experience, they want to be in the foreground as a person. With the Marketing Cloud you are able to create dynamic and unique content for both customers and prospective buyers: data-driven and automated marketing for targeted customer approach!

Thanks to the combination of your own data, for example behavior on the website, with those of external studies, you can create more precise personas and use them to interpret the various measures. The functions range from personalized newsletters to social media activities.



Truma Success Story



Digitization along the entire customer journey through a multi-cloud implementation for sales, marketing, service, office and field service through to warranty processing.

Read the entire success story here


Achieve success with our personalized process solutions for the automotive industry.

Are you ready for the next project? Let’s talk!

Book a meeting Contact us

What do you want to know?

Salesforce for the automotive industry is a tailor-made solution package for OEMs, car dealers, automotive suppliers and mobility service providers. Increase your sales, optimize your business processes, inspire customers with personalized marketing and efficient customer support – all with the leading CRM solution specially developed for the automotive industry. Various clouds support you in your fields of activity. We especially recommend the Sales Cloud, Service Cloud, Marketing Cloud, CPQ (Configure Price Quote) and Tableau CRM.

As an automobile manufacturer, dealer, supplier or mobility service provider, you want to win customers for life, regardless of whether they are B2B or B2C. The relationship between people and cars is fundamentally changing. In this transformation, you need to keep pace and stand out from the crowd. Network departments and get a solid basis for a professional, digital infrastructure with Salesforce. This gives you a 360-degree view of all your parties and your entire supply chain. Customer focus and satisfaction go hand in hand – with Salesforce by Salesfive.

As a cloud-based solution, Salesforce already offers numerous native customization options. As a Salesforce Boutique Partner, we know the industry-specific challenges and can use our expertise in the automotive industry to adapt your Salesforce system to your needs. We use Salesforce or Custom Development to further develop the system according to your requirements. As a Tableau partner, for example, we use AI-supported tools to enable you to make precise recommendations and take immediate action based on the analyzes. The possibilities are endless!

The integration of Salesforce with an ERP system such as SAP or with a software developed in-house can be implemented in two ways. On the one hand, we use existing API solutions from our partners. If this is not possible, our in-house development team develops the interface itself and thus ensures a smooth exchange of data between the systems. You can determine yourself which data and how the transfer takes place.

As a cloud-based CRM solution, Salesforce protects your data with encryption and central storage locations as well as numerous backups and backups right from the start. Thanks to the encryption, the data cannot be accessed and you can work with Salesforce with peace of mind. If you would like additional encryption of your data streams, you can introduce Salesforce Shield. How to protect yourself against all cyber threats!

What we think

Trends in the automotive industry in 2021

The automotive industry currently has to master the balancing act of the double burden of pandemic consequences and a major technological upheaval. Read more here!

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Customer centricity with Salesforce

The driver in the center of the action: this is how you drive new paths and win customers for life. Find out here how Salesforce can help you!

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