Digital Transformation for the Automotive Industry
The digital transformation is fundamentally changing the automotive industry: e-mobility, subscription models and connected services are creating new business models and transforming sales, service and customer relationships. We develop the right AI and digitalisation strategy to enable you to capitalise on these developments.
AI and Digitalisation Strategy for OEMs, Suppliers, Dealers and Mobility Providers
Innovative business models such as e-mobility, vehicle subscriptions and car-as-a-service create new opportunities for growth and differentiation in the automotive industry. At the same time, customer expectations are rising and supply chains are becoming more complex. Organisations that digitalise and continuously optimise their processes secure market share and customer loyalty in the long term.
An intelligent, connected data infrastructure is a key success factor. It brings together customer data, partner networks and service processes to enable personalised communication, more accurate forecasts and seamless dealer and customer portals.
Drawing on our in-depth understanding of the sector, we develop the right digitalisation, data and AI strategy for the automotive industry. In doing so, we consider the entire customer and vehicle lifecycle: from lead qualification and dealer management, through connected vehicle and customer data, to digital after-sales processes in the automotive industry and AI-driven customer retention. We integrate existing CRM, DMS, ERP and telematics systems right from the start.
Tim Rygiol
My team and I bring extensive experience to support you throughout your digital transformation.
What We Do for You
Automotive Consulting for Strategy, Data, AI and Digital Customer Processes
Our automotive consulting combines industry expertise with strategy, process consulting, data, AI and CRM – tailored to the needs of OEMs, suppliers, dealer networks and mobility providers.
Use Cases
What We Have Already Delivered for Our Clients
From dealer portals and vehicle data to digital after-sales processes in the automotive industry: our use cases connect sales, service, workshops and partners throughout the entire customer lifecycle.
Customer service request management
Is your customer service spread across multiple systems and too slow to respond? Consolidate all service requests in one place and create transparency across the entire lifecycle.
One-stop shop for retailers and partners
Is Your Dealer Network Struggling with Fragmented Tools and Information Gaps? We Deliver a Central Portal for Dealers, Workshops and Partners on One Platform.
Inventory management
Do you lack an overview of vehicle and spare parts inventories and delivery availability? With CRM-supported inventory management, you can track warehouse data and delivery status across locations for more efficient scheduling and better customer service.
Master data management integration
Is your customer and vehicle data stored across different systems? We integrate ERP, DMS and telematics data into a consistent data foundation – giving you a 360-degree view of customers, vehicles and processes.
Proactive maintenance management
Service issues are often only identified when it’s too late? With AI-supported maintenance forecasting, you can identify problems early on, manage service calls automatically, and thus improve customer loyalty and workshop utilization.
Global pricing
Are Your Pricing Strategies and Campaign Results Difficult to Compare? We analyse pricing data and campaign performance globally to create transparent margins, targeted incentive schemes and consistent pricing across markets.
AI in Practice
Predictive Maintenance in the Automotive Industry: How AI Prevents Machine Failures
Unplanned downtime costs the automotive industry millions. How Predictive Maintenance with Agentforce for Manufacturing replaces reactive maintenance with data-driven decisions – and what organisations need to prepare.
References
Projects That Build Customer Closeness
Discover how we help OEMs, suppliers and dealer networks digitalise sales, service and partner communication – with solutions that connect more than just vehicles.
"Success today means more than selling vehicles: it is about creating digital customer experiences and intelligent, data-driven platforms. Those who use data remain competitive."
Contact
Ready to Digitally Transform Your Automotive Processes?
Wherever you are in your journey, together we find the right starting point. Contact us and we will get back to you promptly to discuss your project.
FAQ
Frequently Asked Questions
Digital transformation in a dynamic market such as the automotive industry raises many questions. Here, you will find answers to frequently asked practical questions.
Working with you in practical workshops, we analyse which processes – from lead qualification to workshop appointment management – offer the greatest potential for AI-powered automation. Based on these findings, we develop a prioritised roadmap that integrates with your existing system landscape rather than replacing it.
One example from practice: an automotive supplier identified three use cases with a short time to value during a two-day strategy workshop and launched the first pilot within six weeks.
The most effective use cases are those with a clear, measurable outcome: predictive maintenance, AI-based configuration recommendations in sales, and automated lead scoring. The best place to start is with a use case that requires limited integration effort while delivering visible business value.
For example, by using AI-powered maintenance forecasting, an automotive manufacturer was able to identify service requirements earlier and significantly improve workshop utilisation.
A central partner portal brings together orders, product information and training content in one place. What matters most is not the platform itself, but a consistent data foundation that gives everyone involved the same view of status, availability and processes.
Using this approach, a major automotive manufacturer increased dealer satisfaction and noticeably reduced processing times in aftersales.
Vehicle, customer and telematics data in the automotive industry is often spread across ERP, DMS and service platforms. Without a consolidated, high-quality data foundation, even powerful AI models cannot deliver their full value. Using modern interfaces such as APIs, we create an integrated data foundation – for example with Data 360, Salesforce Einstein or comparable platforms, depending on what best fits your existing system landscape.
For one automotive manufacturer, consolidating telematics and CRM data led to more precise service offerings and real-time reporting.
Technology only creates value when it becomes part of everyday work. Through practical training, clear KPI dashboards, targeted change management and continuous support after go-live, we ensure that new AI-enabled processes are accepted, actively used and continuously improved.
At Salesfive, we view automotive consulting as an integrated approach to strategy, processes, data and technology. We begin with specific challenges across the customer and vehicle lifecycle. Based on these, we prioritise relevant AI and digitalisation opportunities, define the required data and system architecture, and implement it step by step.
