Media Forward - Exclusive media industry event

From 5 pm onwards, you can enjoy an exciting and inspiring evening on the premises of the Handelsblatt Media Group in Düsseldorf.

Sebastian Christensen and Jan Schönrock welcome you and present the Handelsblatt Media Group approach to the "CRM Center Of Excellence".

Breakout Session 1: B2C Subscriptions in the Media Industry
In this session, Stefanie Klebba (DER SPIEGEL) will introduce you to the topic of "Micro-targets in welcome routes". We will discuss how companies can successfully design their subscriptions to promote customer loyalty and increase sales.

Breakout Session 2: B2B Ad Sales - Strategies for success
This session is dedicated to best practices in B2B ad sales. We will analyze how companies can optimize their advertising offers to reach the right target groups and maximize the efficiency of their campaigns.

The symbiosis between Agentforce and Data Cloud creates new possibilities. Imagine how agents, equipped with intelligent data analytics, can make decisions in real time. How customer inquiries are processed immediately while the underlying data is continuously analyzed to predict future trends.

The networking part of the evening is all about promoting the exchange of experiences and best practices - all while enjoying delicious drinks and finger food.